Updated: April 22, 2024

BFL Group first introduced its unique off-price business model, Brands for Less, to Lebanon in 1996, and to the UAE in 2000. Building momentum, the group acquired the rights to Tchibo in 68 territories to cement its hold on the MENA region. In 2012, BFL Group extended its off-price success to a younger audience by launching Toys For Less. The concept store for toys stocks 500 plus brands at bargain prices. Most recently, BFL group has launched Korean fashion brand MUMUSO in Lebanon with twin openings in two of Beirut’s most-visited spots.
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