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High margin Dubai desert safari

An Indian wanted to invest in a classic desert safari business for his son in Dubai. Then reality: dozens of operators, same package, price cuts every week, intense competition. He was ready to quit.
The insight was simple: Dubai sellers chase first-timers. Almost no one serves second-timers, residents, and frequent business travellers.
Asli Khel: focussed targeting. He created cultural immersion —no shows, no dune bashing. Just Bedouin-style setting, desert stories, majlis, traditional dining, and guided stargazing. Same base costs, but a new promise. Seats are limited, tickets are prepaid, and price is 3X Because people don’t want the same experience each time.

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